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  • Writer's pictureClint Burges

Why Your Small Business Needs Social Media... Yesterday

Updated: May 10, 2020

With nearly 60% of Americans reporting increased levels of loyalty toward companies that have social media pages, it’s no wonder why social media is now more important than ever to small businesses nationwide.

Social media not only provides an excellent way for companies to humanize their outreach efforts, but enables companies to reach a more diverse base of potential customers and clients in the process. With undeniable ROI and an ever-expanding baseline of capabilities, the only question we have for you is ‘why haven’t you signed up yet?’

We fully understand that change, especially for established companies, isn’t an overnight endeavor. At the same time, resistance to innovative trends could render your business obsolete. Our goal through the following blog post is to increase your awareness surrounding the ways in which social media can help your business grow.

Easily Accessible Referrals

What do reviews on Facebook mean for your small business? Social validation. Simply put, people trust feedback from previous buyers more than anything else when it comes to buying decisions. By activating social media pages, you are providing additional gateways for potential customers and clients to hear the good news about your products or services.

Greater Exposure

Not only does social media provide an easy way for interested onlookers to discover your brand, but cutting-edge ad technology within each platform enables you to extend your presence beyond what is possible with organic reach. By exposing your unique selling proposition to a wider audience, you can more effectively spur the growth of your small business.

Quicker Announcements & Updates

If you’re someone who uses social media, how often do you find yourself opening the app(s) for updates? You may be surprised to find that, on average, over half of social media users in America report checking for updates over 10 times per day. As a small business owner, have you encountered situations where you needed to quickly disseminate information to customers? For promotions, relocations, and events, social media offers a versatile and easy way to get the word out.

Closing Remarks

Whether you need new customers to build your brand or are seeking innovative ways to strengthen existing relationships, social media could be the solution you are looking for. With competitors quickly growing their pages, the time is now to begin developing or strengthening your online presence.

If you need more information about how Bird Dog Development can help your business out, email us or comment below. Also, make sure to find us on Facebook and Instagram to stay on top of trends and how we're helping businesses locally. As always, please feel free to reach out if you have any questions. We would love to hear from you!

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